HarvestPlus is involved in developing and promoting new, more nutritious varieties of staple food crops with higher amounts of vitamin A,
iron or zinc—three of the micronutrients identified by the World Health Organization as most lacking in diets globally. The process is known as biofortification—and regular consumption of these innovative crops is improving nutrition and public health.
1. Improving event publicity
2. Increasing event participation
3. Improving brand visibility
1. Billboard placement in three strategic location in the state