The Claypot Restaurant

Techniques

1. SEO

2. Social Media Management

3. Search listing

4. Paid Ads

5. Content Marketing

6. Digital Strategy

7. Branding

8. Brand Activation

Overview

The claypot restaurant is a new restaurant in Kwara State that offers different varieties of food fromcontinental to Africana to basic snacks

Challenges

1. New to the Market

2. No online visibiblity

3. Lack of enough customers

4. Lack of food Photography

5. Lack of publicity

Solutions

1. Creating a brand identity for the brand

2. Building a strong social media

3. Creating engaging artworks for social media

4. Sales marketing strategy

5. Creating engaging advertising strategy

6. Food photography

7. Offline awareness

8. Menu design

9. Branding

Result

1. 75% brand awareness increase in region

2. 85% increase in instagram followers

3. 65% increase in sales

4. 40% increase in organic traffic

5. Engaged with new customers

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